Cameron Diaz and entrepreneur Katherine Power launched a clean wine brand with a white wine and a rosé that are both vegan-friendly, made with organic grapes, and free of unnecessary additives. After the release of Avaline Red was bumped up due to consumer demand, the brand also announced the release of Avaline Sparkling, which founder Cameron Diaz said “was created to toast all the beautiful things in life that deserve to be celebrated.” Names like Patrón and Rémy Martin have been in rappers’ good graces since the ’90s when Notorious B.I.G. spit, “When the Rémy’s in the system, ain’t no tellin,” and have remained on the tongues of 21st century artists like Kanye West and Ludacris. The brand first gained popularity after appearing on the HBO hit series Entourage. Just this month, Jeezy sold his stake in the company to Pernod Richard, the beverage mega-company behind Absolut, Jameson, Chivas Regal, Malibu, Seagram’s Gin, and more.

• His first foray into the world of liquor probably didn’t go how he hoped.
• The exclusivity and bling of many spirits categories make the industry appealing to those in the similarly hedonistic world of hip hop.
• Not from Sweetens Cove, whose most recent limited offering includes three cask-strength Tennessee bourbons, carefully blended by Marianne Eaves, a bourbon industry A-lister in her own right.
• Find your favorite rap songs about alcohol in the list below and submit your votes.
• The Anheuser-Busch-produced beverage set itself apart from the crowded hard seltzer market with its higher ABV content.

Don Julio’s latest release – tequila aged in orange wine casks

In 2007 the rapper and music mogul known as Puff Daddy, P. Diddy and Sean Combs, signed a multi-year partnership deal with drinks group Diageo to become the spokesperson for ultra-premium vodka brand Ciroc, negotiating a 50% return of the profits. Today, news broke that Diddy has partnered with Diageo PLC and bought the famous American luxury tequila brand DeLeon. While he’s certainly not the first rapper to link with an alcoholic beverage company, his new deal is definitely a sign that his success is still making waves outside of hip-hop. For the following ranking, I included any spirits brand that is visibly owned, invested in, or heavily promoted by a celebrity. Cali Red is a wine from legendary rapper Snoop Dogg, partnered with the 19 Crimes company.

Lagavulin Offerman Edition Single Malt — Nick Offerman

You also acknowledge that this site is protected by reCAPTCHA, and that our Privacy rappers alcohol Policy and Terms of Service apply. Created by Raymond Vineyards in Nappa Valley, John Legend’s LVE wine collection includes a Chardonnay and a Cabernet Sauvignon.

Lobos Tequila — LeBron James

Founded by Stu Aaron and Martin Janousek, Bespoken Spirits uses technology that makes the liquor taste like it was aged to perfection, when really it required no aging in a barrel and was finished in three to five days. Nina Dobrev and Julianna Hough wanted to create wine for people with an overall active lifestyle that wouldn’t affect that progress by being sugary or high calorie. Their collection of Fresh Vine wines are all gluten-free, keto-friendly, and totally vegan. You can choose from pinot noir, chardonnay, cabernet sauvignon, and rosé. The two co-stars who famously played brothers in The Vampire Diaries series have been working on their Brother’s Bound Bourbon for a decade. Now, however, the smooth, complex bourbon is available for your sipping pleasure.

BLACKENED American Whiskey — Metallica

Whether he’s rapping Future in his driveway or walking through the pregame tunnel, a glass of red wine is usually in his hand. So, it might come as a bit of a surprise that he entered the alcohol realm by investing in tequila. In November 2020, LeBron announced his stake in Lobos 1707, a tequila and mezcal brand that offers extra añejo, Alcoholics Anonymous reposado, joven, and mezcal artesanal varieties, alongside his business partner Maverick Carter as part of the Main Street Advisors group.

Liquor stores then turn around and sell each bottle in the case for more than double that. If you happen to be at the club, those same $11 dollar bottles skyrocket to over $250 a bottle – no wonder rappers are so eager to get involved in the liquor game. After a prolific run of rap ads featuring appearances and original music by heavyweights of the genre like Notorious B.I.G., Eric B & Rakim, Snoop Dogg, Wu-Tang Clan, Ice Cube, EPMD, and more, St. Ides’ hip-hop campaign comes to an end. In 1991, Public Enemy’s Chuck D decried malt liquor’s ubiquity in Black communities in the song “One Million Bottlebags” and sued St. Ides’ parent company for using his voice without permission in a radio spot. The company settled with Chuck D, as it did when sued by the New York State Attorney General’s Office for targeting underage children of color with their ads.

• In November 2020, LeBron announced his stake in Lobos 1707, a tequila and mezcal brand that offers extra añejo, reposado, joven, and mezcal artesanal varieties, alongside his business partner Maverick Carter as part of the Main Street Advisors group.
• CACTI was offered in three flavors—pineapple, lime, and strawberry—and sold in nine-can variety packs.
• The following infographic puts the spotlight on popular liquor brands you routinely hear in rap lyrics, with a focus on finding who truly wears the crown.
• Other bottles of their rosé, however, won’t cost you quite as much.
• In New York, it’s the best-selling brand of any spirit in 2022 to date.
• The partnership between him and liquor entrepreneur Brent Hocking started back in 2016; he has celebrated the deal on multiple occasions.